Entrepreneurial tendencies in franchisors: evidence from India

Abstract

PurposeThis study aims to develop an instrument that examines the franchisor as an entrepreneurial form. Although examining the entrepreneurial tendencies of the franchisors has been a central goal of the present research, the study also uncovers the factors that lead firms to offer franchises and promote franchisor growth.Design/methodology/approachData was collected from the population of franchisor organizations in India by following a survey approach. Statistical techniques including descriptive and inferential statistics like correlation and structural equation modeling were used to analyze the data.FindingsThe study results show that franchisors possess entrepreneurship traits and reveal entrepreneurial behavior. The study also provides empirical evidence toward various dimensions that contribute to franchisor growth.Research limitations/implicationsThe results of the present study propose research implications toward clarification of the entrepreneurial position of the franchisors in the extensively unclear research area.Originality/valueConsiderable ambiguity surrounds franchisors’ activities running and managing their business as entrepreneurial firms. By indicating franchisors’ entrepreneurial traits, the study expatiates on major franchising and entrepreneurship literature arguments.