Forging a new corporate engagement

Author:

Hirsch Peter Buell

Abstract

Purpose This paper aims to highlight the need for corporations to engage politically to create a more functional capitalist system. Design/methodology/approach Selective review of relevant economic and sociopolitical developments is presented in this paper. Findings There is a growing movement among economists and commentators to hold corporations accountable for political engagement which they ignore at their peril. Originality/value While individual strands of this story have been discussed before, the subject has never been handled from the perspective of corporate reputation in a comprehensive manner.

Publisher

Emerald

Subject

Strategy and Management,Management Information Systems

Reference10 articles.

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