Portuguese tourism strategy 2027 Leading the tourism of the future

Abstract

Purpose The purpose of this paper is to present the Portuguese Tourism Strategy for 2027. Design/methodology/approach The main political decisions related to tourism are analysed and are related to the sector’s present performance. Findings Current tourism results show the sector’s capacity in generating more revenue, more employment and the ability to increasingly spread out the activity throughout the year and across the territory. Originality/value This article concludes that there remain some challenges that the tourism sector faces, including the need to minimize the effects of seasonality, increase territorial cohesion, capitalize tourism companies, increase innovation and entrepreneurship, among others. All these are part of the main issues for Portuguese tourism in the next decade.