Is there a global multichannel consumer?
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference72 articles.
1. The Role of Technology at the Interface Between Salespeople and Consumers
2. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
3. A Test of Goodness of Fit
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5. Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories
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