Paytm’s wallet business: on a growth trajectory or suicide mission?

Author:

Agarwal Richa,Tuteja SumedhaORCID

Abstract

Synopsis Paytm has become a popular method to make cashless payments in India. Be it for transferring funds through mobile numbers, online payment of utility bills, cabs, etc. or payment to offline merchants. This case elaborates on the position Paytm has attained in the market thus far and its ambitious future growth plans. It describes the strategies being adopted by Paytm’s competitors and the new developments in the payments business in India. The case finally narrates the challenges the Fintech firm faces at present and poses a pertinent question: is Paytm on a growth trajectory or committing suicide by leaping so fast? Research methodology The case collates secondary data pertaining to Paytm’s current position and recent developments in the Indian mobile wallet industry. It presents the facts and data published on websites, newspapers, and magazines in the form of a case study. Relevant courses and levels This case can be applied to strategic management at under graduate and introductory level in post-graduate marketing of digital products.

Publisher

Emerald

Subject

General Business, Management and Accounting,Education

Reference54 articles.

1. BGR (2017), “RBI’s new guidelines for wallet services: strict regulations, customer security, access to interoperability, and more”, BGR Media, March 22, available at: www.bgr.in/news/rbis-new-guidelines-for-wallet-services-strict-regulations-customer-security-access-to-interoperability-and-more/ (accessed May 12, 2017).

2. Business Line (2017), “MobiKwik plans to be a ‘financial services supermarket’”, The Hindu Business Line, March 2, available at: www.thehindubusinessline.com/money-and-banking/mobikwik-plans-to-be-a-financial-services-supermarket/article9567899.ece (accessed May 9, 2017).

3. Business Standard (2017), “Paytm e-commerce becomes a unicorn with 200-million investment round”, Business Standard, March 3, available at: www.business-standard.com/article/companies/paytm-achieves-indian-unicorn-status-with-200-mn-investment-led-by-alibaba-117030200892_1.html (accessed May 10, 2017).

4. Business Today (2017a), “Aditya Puri says e-wallet players have no future. But, are they listening?”, Business Today, February 18, available at: www.businesstoday.in/buzztop/mail-today-business/paytm-has-doubtful-business-model-no-future-hdfc-bank-aditya-puri/story/246579.html (accessed April 23, 2017).

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