Urban tourism: the growing role of VFR and immigration

Abstract

Purpose The purpose of this paper is to offer some insights into the future of urban tourism with particular consideration given to immigration and visiting friends and relatives (VFR) travel. The discussion highlights the fact that cities are increasingly home to immigrants and transitory residents who host visitors, blurring resident-visitor distinctions, with implications for cultural and economic development, and tourism practitioners. These trends are highlighted, and discussions relating to the future are offered. Design/methodology/approach This discussion is based on a literature review and a conceptual approach. Findings The number of immigrants to cities keeps growing. These immigrants are shaping their new communities and changing local culture. They contribute to increased tourism through generating VFR travel and creating new tourist attractions. Research limitations/implications The implications of VFR and immigration on urban tourism are most visible in large urban centers that are major points of entry into a country and international magnets. They are not, however, limited to big cities. Practical implications There are potential implications for municipal governments and destination marketers to consider how cultural development and the touristic promotion of the city overlap with areas and direction for possible partnerships with community groups. Social implications This paper promotes the idea that for immigrants, to experience their communities through hosting VFR has positive social implications in terms of integration and cultural development. Originality/value This paper discusses a topic rarely addressed the impact of VFR and immigration on shaping urban tourism.