THE WORLD'S CHAMPION MARKETERS: THE JAPANESE-Reference-Cited by-同舟云学术

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THE WORLD'S CHAMPION MARKETERS: THE JAPANESE

Published:1982-02-01 Issue:1 Volume:3 Page:3-13
ISSN:0275-6668
Container-title:Journal of Business Strategy
language:en
Short-container-title:

Author:

Kotler Philip,Fahey Liam

Abstract

Many experts attribute Japan's spectacular economic success to superior management techniques. But the real key to Japan's performance may be outstanding marketing skills.

Publisher

Emerald

Subject

Strategy and Management,Management Information Systems

Reference12 articles.

Cited by 26 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. The Influence of Cultural Values: The Marketing of Bank Services;Global Perspectives in Marketing for the 21st Century;2015

3. The Relationship between Strategy and Conflict Management: A Japanese Perspective;Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference;2014-12-15

4. Chinese Culture and its Influences on Export Marketing Strategy of Taiwanese Computer Firms;Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference;2014-12-06

5. Philip Kotler's Contributions to Marketing Theory and Practice;Review of Marketing Research: Special Issue – Marketing Legends;2011-01

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