1. 1. Brown, L.R. and Kane, H., Full House, W.W. Norton and Company, New York, NY, 1994, pp. 30.
2. 2. Bucholz, R., Principles of
Environmental Management, Prentice‐Hall, Englewood
Cliffs, NJ, 1993.
3. 3. Fisher, K. and Schot, J. (Eds), Environmental Strategies for Business, Island Press, Washington, DC, 1994, pp.
156.
4. 4. For more discussion on this idea see Walley, N. and Whitehead, B., " It′s not easy being green", Harvard Business Review, Vol. 72 No. 3, 1994, pp. 46‐52
5. and "The challenge of being green ", Harvard Business Review, Vol. 72 No. 4, 1994, pp. 37‐50.