1. Blattberg, R.C. and Deighton, J. (1996), “Manage marketing by customer equity test”, Harvard Business Review, July/August.
2. Cooke, J.A. (1995), ‘‘Does your logistics operation add value?”, Traffic Management, December.
3. Copacino, W.C. (1997), “How logistics can create shareholder value”, Logistics Management, February, Vol. 36 No. 2, p. 31.
4. Gattorna, J. and Walters, D. (1996), Managing the Supply Chain, Macmillan Business, UK.
5. Hagel, J. and Rayport, J. (1997), “The coming battle for customer information”, Harvard Business Review, January/February.