The influence of enterprise type on the purchasing decision process

Abstract

This article reports on the influence of the enterprise type on the purchasing decision process within selected product types and phases by using analysis of variance on data from Greek manufacturing and utility enterprises. Our study examined the influence of enterprise type on four parameters of the purchasing decision process, across two different product types and four phases of the purchasing process. The results suggested that all but one parameter varied considerably among the different types of enterprises, and that companies adopt an appropriate structural configuration, which fits to the attributes of the purchased items and the mission of the enterprises.