Frequent flyer programs: a failure in competitive strategy, with lessons for management-Reference-Cited by-同舟云学术

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Frequent flyer programs: a failure in competitive strategy, with lessons for management

Published:1989-04 Issue:4 Volume:3 Page:49-59
ISSN:0887-6045
Container-title:Journal of Services Marketing
language:en
Short-container-title:Journal of Services Marketing

Author:

Kearney Terrence J.

Publisher

Emerald

Subject

Marketing

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Three decades of research on loyalty programs: A literature review and future research agenda;Journal of Business Research;2021-01

2. Competition in the Spanish domestic airline sector;Academia Revista Latinoamericana de Administración;2019-06-03

3. Determinants of Audit Engagement Profitability;The Accounting Review;2019-05-01

4. Testing an integrated model of operations capabilities;International Journal of Operations & Production Management;2013-06-14

5. Moral Hazard and Customer Loyalty Programs;SSRN Electronic Journal;2007

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