Let me tell you a story: an evaluation of the use of storytelling and argument analysis in management education

Abstract

Social constructionist perspectives are becoming increasingly influential in organisational and management studies. Evaluates an experientially based personal development module on a management diploma that was re‐designed according to social constructionist ideas about learning and managerial activity. In particular, the paper assesses whether storytelling and argument analysis are viable elements in experientially based teaching, and considers how they mediate the processes of learning and action. It is concluded that storytelling and argument analysis are viable techniques, that they facilitate multiple perspective taking and negotiation and help in the creation of intelligible solutions in joint action with others. While accepting that there are a number of difficulties with the approach, we suggest that it provides management educators with another method of experiential learning, and that it is particularly appropriate to those wishing to encourage managers to explore and develop social constructionist perspectives in a practical and action orientated way.