Interregional marketing and alternative reform strategies in Ecuador

Abstract

Provides evidence, from a study on interregional marketing of selected food products carried out in Ecuador, of four problem areas for organisations concerned with marketing policy in less developed countries. Presents the four problems as: the differences between the marketing characteristics of different products; the variability of marketing drains, the relationships between scales of production and consumption and the structure of marketing chains, and the relationships between different types of marketing reform