Author:
Yalch Richard,Spangenberg Eric
Abstract
Describes an experiment conducted comparing the effects of
background and foreground music on clothing store shoppers. Concludes
that choosing to play store music solely to satisfy customers′
preferences may not be the optimal approach; instead music should be
varied across areas of a store that appeal to different‐aged customers.
Subject
Marketing,Business and International Management
Cited by
214 articles.
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