Author:
Ah Keng Kau,Soo Jiuan Tan
Abstract
This article focuses on the relevant demographics, attitudes,
behaviours, and concerns of small‐medium sized exporting and
non‐exporting firms in Singapore in an attempt to determine whether
measures can be developed to nurture non‐exporters into exporters. The
findings suggest that while basic differences in demographics exist
between the two groups, the attitudinal and behavioural differences are
acquired. Therefore, programmes may be developed to nurture
non‐exporting firms to be export‐oriented.
Subject
Marketing,Business and International Management
Cited by
51 articles.
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