Capitalizing on Brand Extensions
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Cited by 41 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Factors influencing luxury service brand extension in a developing country;Journal of Consumer Marketing;2024-07-22
2. How do line extensions impact brand sales? The role of feature similarity and brand architecture;Journal of Marketing Analytics;2023-11-27
3. Haute Couture Hotels: A Systematic Review on the Practice of Brand Extension by Luxury Fashion Labels into the Hospitality Industry;Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023);2023-09-26
4. Brand Rejuvenation;International Journal of Social Ecology and Sustainable Development;2022-06-01
5. A Study on Brand Extension and Cannibalization of Color Cosmetics;Asian Journal of Beauty and Cosmetology;2020-12-29
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