Adaptive AHP: a review of marketing applications with extensions-Reference-Cited by-同舟云学术

Adaptive AHP: a review of marketing applications with extensions

Published:2001-08 Issue:7/8 Volume:35 Page:872-894
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Davies Mark

Publisher

Emerald

Subject

Marketing

Reference35 articles.

1. Procedures for synthesizing ratio judgements

2. The logic of intuition: How top executives make important decisions

3. Identification of Determinant Attributes Using the Analytic Hierarchy Process

4. Bahmani, N., Javalgi, R.G., and Blumburg, H. (1986), “An application of the analytical hierarchy process for a consumer choice problem”,Developments in Marketing Science, Vol. 9, pp. 402‐06.

5. On a short-coming of Saaty's method of analytic hierarchies

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