Author:
Azzi da Silva Paulo,da Rocha Angela
Abstract
This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Brazilian companies located in the state of Riode Janeiro. Differences in perceptions were studied in order to determine to what extent they were associated with industry type, firmsize, export experience and geographic scope of export activities. Self‐administered questionnaires were sent to top executives of Rio de Janeiro companies that had recently exported to Mercosur countries. A total of 69 companies returned the questionnaire, representing a total response rate of 50.36 per cent. Data were analyzed using factor analysis and stepwise linear discriminant analysis. Results confirmed the hypothesized relationships.
Subject
Marketing,Business and International Management
Reference37 articles.
1. Aaby, N.E. and Slater, S.F. (1988), “Management influences on export performance: a review of the empirical literature 1978‐88”, International Marketing Review, Vol. 6 No. 4, pp. 7‐25.
2. Barker, A.T. and Kaynak, E. (1992), “An empirical investigation of the differences between initiating and continuing exporters”, European Journal of Marketing, Vol. 19 No. 2, pp. 53‐72.
3. Bauerschmidt, A., Sullivan, D. and Gillespie, K. (1985), “Common factors underlying barriers to export: studies in the US paper industry”, Journal of International Business Studies, Vol. 16 No. 3, pp. 111‐23.
4. Bilkey, W.J. (1978), “An attempted integration of the literature on the export behavior of firms”, Journal of International Business Studies, Vol. 9 No. 1, pp. 33‐46.
5. Bodur, M. (1986), “A study on the nature and intensity of problems experienced by Turkish exporting firms”, Advances in International Marketing, Vol. 1, pp. 205‐32.
Cited by
64 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献