Integrating internal marketing with participative management-Reference-Cited by-同舟云学术

Integrating internal marketing with participative management

Published:2001-03 Issue:2 Volume:39 Page:121-132
ISSN:0025-1747
Container-title:Management Decision
language:en
Short-container-title:Management Decision

Author:

Davis Tim R.V.

Publisher

Emerald

Subject

Management Science and Operations Research,General Business, Management and Accounting

Reference18 articles.

1. Barnes, J.G. (1989), “The role of internal marketing: if the staff won’t buy it, why should the customer?”,Irish Marketing Review, Vol. 4 No. 2, pp. 11‐20.

2. Berry, L.L. (1981), “Internal marketing: the key to external marketing success”,Journal of Retail Banking, Vol. 3 No. 1, pp. 25‐8.

3. Chaparral Steel (1999),Rapid Product and Process Development, Harvard Business School, Case No. 9‐692‐018

4. Internal marketing: A new perspective for HRM

5. Internal service operations: Strategies for increasing their effectiveness and controlling their cost

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