From Dual Marketing to Marketing 4.0: The Role Played by Digital Technology and the Internet-Reference-Cited by-同舟云学术

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From Dual Marketing to Marketing 4.0: The Role Played by Digital Technology and the Internet

Published:2020-06-17 Issue: Volume: Page:141-161
ISSN:
Container-title:Beyond Multi-channel Marketing
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Author:

Confetto Maria Giovanna,Conte Francesca,Vollero Agostino,Covucci Claudia

Publisher

Emerald Publishing Limited

Reference84 articles.

1. Ackerman, T. (2018). How B2B and B2C marketing are converging today. Forbes Magazine, July 26. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/07/26/how-b2b-and-b2c-marketing-are-converging-today/#2f635d4b54ce. Accessed on November 2019.

2. B2B vs. B2C: An empirical attempt to bridge the gap;Mercati & Competitività,2013

3. Bollinger, I. (2018, May 14). 5 benefits of having a unified B2C and B2B e-commerce site. Magento blog. Retrieved from https://magento.com/blog/best-practices/5-benefits-having-unified-b2c-and-b2b-ecommerce-site. Accessed on November 2019.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework;Journal of Strategic Marketing;2023-10-26

2. Why and How to Educate Selected Industry 4.0 Stakeholders in Technical and Non-technical Issues;Advances in Manufacturing Processes, Intelligent Methods and Systems in Production Engineering;2022

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