1. Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases
2. Miles, R.E. and Snow, C.C. (1978), “Organizational strategy, structure, and process”, Academy of Management Review, Vol. 3 No. 3, pp. 546‐62.
3. Sykes, W. (1991), “Taking stock: issues from the literature on validity and reliability in qualitative research”, Journal of the Market Research Society, Vol. 33 No. 1, pp. 3‐12.