1. Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Change, Prentice‐Hall, Englewood Cliffs, NJ.
2. Beane, T.P. and Ennis, D.M. (1987), “Market segmentation: a review”, European Journal of Marketing, Vol. 21 No. 5, pp. 20‐42.
3. Boyd, W.L., Leonard, M. and White, C. (1994), “Customer preferences for financial services: an analysis”, International Journal of Bank Marketing, Vol. 12 No. 1, pp. 9‐15.
4. Burnett, J.J. and Chonko, L.B. (1984), “A segmental approach to ‘packaging’ bank products”, Journal of Retail Banking, Vol. 6 Nos 1/2, pp. 8‐17.
5. Calantone, R.J. and Sawyer, A.G. (1978), “The stability of benefit segments”, Journal of Marketing Research, Vol. 15, pp. 395‐404.