Corporate social responsibility and bank customer satisfaction-Reference-Cited by-同舟云学术

Corporate social responsibility and bank customer satisfaction

Published:2008-04-11 Issue:3 Volume:26 Page:170-182
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

McDonald Lynette M.,Rundle‐Thiele Sharyn

Publisher

Emerald

Subject

Marketing,Marketing

Reference43 articles.

1. Customer Satisfaction and Shareholder Value

2. Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries

3. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

4. Berger, I.E. and Kanetkar, V. (1995), “Increasing environmental sensitivity via workplace experiments”,Journal of Public Policy and Marketing, Vol. 14 No. 2, pp. 205‐15.

5. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

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