A tech takeover: Alibaba and the transforming work culture of the South China Morning Post

Abstract

Purpose The influx of mainland capital to different media sectors in Hong Kong has been commonly seen throughout the last decade (Leung, 2019). While the changes in ownership have been shaping the ecology of Hong Kong’s media industry, the rapid development of digital technology such as the internet and social media has also been important in the industry’s transformation. This study aims to investigate how and to what extent technology has shaped the Hong Kong media work culture. Design/methodology/approach Alibaba, the powerful e-commerce conglomerate, has sought to advance its development in the media industry and leverage its technological expertise by acquiring the century-old Hong Kong English-language newspaper, the South China Morning Post (SCMP) in 2016. This essay, by using the SCMP as a case study, focuses on the workers and their use of technologies in their daily work practices, which offers an alternative lens to investigate the influence of a Chinese tech ownership in transforming a Hong Kong media outlet’s culture. Findings This case study illustrates how the implementation of Alibaba work culture at the SCMP through technological application remained minimal over the four years following this Chinese tech giant’s acquisition, whereas a Silicon Valley-style start-up culture and techno-organisational gaze were profoundly found at this workplace and received both acceptance and resistance by the employees. Originality/value This study results in a revealing unique type of techno-organisational culture change that deviates from the previous Chinese organisational studies within and outside the Chinese contexts.