Author:
Hunt Shelby D.,Madhavaram Sreedhar
Abstract
PurposeThe purpose of this paper is to illustrate that conceptual frameworks developed from a general theory of competition, i.e. resource‐advantage (R‐A) theory, can facilitate managerial action.Design/methodology/approachAfter a brief overview of resource‐advantage (R‐A) theory, five conceptual frameworks are developed and offered for the purposes of managerial action.FindingsThis paper identifies several conceptual frameworks and after noting that conceptual frameworks that do not have positive theoretical foundations may not be as useful as those that do, develops five conceptual frameworks that are based on R‐A theory.Practical implicationsThe conceptual frameworks developed in this paper have great potential for facilitating managerial action.Originality/valueConceptual frameworks that have positive theoretical foundations can be very useful for practitioners. In fact, the frameworks proposed in this paper can replace frameworks that are currently in use for managerial action.
Subject
Marketing,Business and International Management
Cited by
19 articles.
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