Dealing with downstream customers: an exploratory study

Author:

Hillebrand Bas,Biemans Wim G.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference39 articles.

1. Anderson, J.C. and Narus, J.A. (1998), “Business marketing: understand what customers value”, Harvard Business Review, Vol. 76 No. 6, pp. 53‐65.

2. Distributor Power versus Manufacturer Power: The Customer Role

3. Thirty-Rve Years of The Journal of Supply Chain Management: Where Have We Been and Where are We Going?

4. Supply Chain Management: More Than a New Name for Logistics

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