The impact of CRM 2.0 on customer insight
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference2 articles.
1. Dietz, C.A. (n.d.), TDWI Business Intelligence Journal, available at: www.tdwi.org/research/display.aspx?ID=6421.
2. Greenberg, P. (2007), “Welcome to the era of the social customer”, CRM Transformation: Transform, Vol. 7 No. 1, pp. 138‐40.
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