Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector-Reference-Cited by-同舟云学术

Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector

Published:2011-08-23 Issue:7 Volume:26 Page:524-531
ISSN:0885-8624
Container-title:Journal of Business & Industrial Marketing
language:en
Short-container-title:Jnl of Bus & Indus Marketing

Author:

Afonso Vieira Valter,Monteiro Plinio R.R.,Teixeira Veiga Ricardo

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference44 articles.

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5. A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes

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