Guest editorial: Brand management in banking
Author:
Publisher
Emerald
Reference12 articles.
1. Effects of internal brand knowledge dissemination on the employee;International Journal of Bank Marketing,2021
2. The service brand as relationship builder;British Journal of Management,2000
3. Thirth years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis;Journal of Product and Brand Management,2022
4. Looking forward, looking back: developing a narrative of the past, present and future of a brand;Journal of Brand Management,2023
5. Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983-2020);International Journal of Bank Marketing,2022
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