1. Adler, K. (2003), “Relationship selling: tips from the sponsor's side”,The Migala Report, December 1, available at: www.migalareport.com/ (accessed June 2, 2008).
2. Arnett, D.B. and Badrinarayanan, V. (2005), “Enhancing customer‐need‐driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence”,Journal of Personal Selling & Sales Management, Vol. 25 No. 4, pp. 329‐43.
3. Arnett, D.B., Macy, B.A. and Wilcox, J.B. (2005), “The role of core selling teams in supplier‐buyer relationships”,Journal of Personal Selling & Sales Management, Vol. 25 No. 1, pp. 27‐42.
4. Burton, R. and Cornilles, R.Y. (1998), “Emerging theory in team sport sales: selling tickets in a more competitive arena”,Sport Marketing Quarterly, Vol. 7 No. 1, pp. 29‐37.
5. Cohen, W. (1999), “Oysters, scotch and hoops”,US News & World Report, Vol. 127 No. 19, p. 92.