An infodemiology study on breast cancer in Iran

Abstract

Purpose According to the studies conducted in Iran, the breast cancer is the most frequent type of cancer among women. This study aimed to explore the state of health information supply and demand on breast cancer among Iranian medical researchers and Iranian Web users from 2011 to 2015. Design/methodology/approach A mixed method research is conducted in this study. In qualitative part, a focus group interview is applied to the users to identify their selected keywords searched for breast cancer in Google. The collected data are analyzed using Open Code software. In quantitative part, data are synthesized using the R software in two parts. First, users’ internet information-seeking behavior (ISB) is analyzed using the Google Trends outputs from 2011 to 2015. Second, the scientific publication behavior of Iranian breast cancer specialists are surveyed using PubMed during the period of the study. Findings The results show that the search volume index of preferred keywords on breast cancer has increased from 4,119 in 2011 to 4,772 in 2015. Also, the findings reveal that Iranian scholars had 873 scientific papers on breast cancer in PubMed from 2011 to 2015. There was a significant and positive relationship between Iranian ISB in the Google Trends and SPB of Iranian scholars on breast cancer in PubMed. Research limitations/implications This study investigates only the state of health information supply and demand in PubMed and Google Trends and not additional databases often used for medical studies and treatment. Originality/value This study provides a road map for health policymakers in Iran to direct the breast cancer studies.