A study of entrepreneurial brand building in the manufacturing sector in the UK

Author:

Boyle Emily

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference32 articles.

1. Dimensions of Brand Personality

2. Aldersley‐Williams, H. (1996), “Dyson’s clean sweep”,Management Today, December, pp. 66‐9.

3. Strategies for building consumer brand preference

4. Beale, C. (1999), “Dyson puts £5 million planning and buying work up for pitch in UK”,Campaign, 28 May, p. 2.

5. An investigation of consumer reactions to the use of different brand names

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