How do markets behave? The adjustment of price endings
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference9 articles.
1. Attractive prices in grocery and automobile markets—why is such pricing used?
2. Bader, L. and Weinland, J. (1932), “Do odd prices earn money?”, Journal of Retailing, Vol. 8 No. 1, pp. 102‐4.
3. The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?
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