The Management of Electronic Customer Relationships Through Applying 5IS Model on the Mental Image of Umniah Mobile Network Operator Company's Customers in Amman City

Author:

Al-Assaf Khaled Tawfiq

Publisher

Emerald Publishing Limited

Reference12 articles.

1. The influence of e-marketing technology and website features on attracting students to private universities in Jordan (case study: Zarqa university);International Journal of Management,2020

2. The impact of marketing information systems on decision-making systems at Islamic international Arab bank in Jordan;Journal of Management Information & Decision Sciences,2020

3. The role of customer relationship management success factors on enhancing the mental image of telecommunications companies in Jordan;Management Science Letters,2020

4. An empirical study on determining the effectiveness of social media advertising: A case on Indian millennials;International Journal of E-Business Research,2020

5. Application of knowledge management technology in customer relationship management;Knowledge and Process Management,2003

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