Time‐User Preference and Technology Acceptance: Measure Development of Computer Polychronicity

Abstract

Past research recognizes the important influence of individual beliefs on technology acceptance and use. This line of research has also identified a variety of factors that drive the formation of these beliefs. One category of variables that has received less attention in this research stream consists of individual preferences, in particular time‐use preferences. In the current study we address the gap in the technology acceptance literature by introducing and empirically testing a new construct labeled computer polychronicity, which captures individuals’ time‐use preferences regarding information technology. A new measure of computer polychronicity is developed and subsequently tested using partial least squares estimation. Computer polychronicity is then theorized as a key driver of perceived usefulness, linking computer anxiety and computer playfulness to perceived usefulness. Overall, the results of model testing support the notion that preferences play an important role in the formation of technology‐related beliefs.