Abstract
PurposeBy comparing and contrasting the two scenarios of power producers investing in renewable energy and electricity sellers investing in renewable energy, we explore the conditions under which profit growth and carbon emission reduction can be realized, and provide a theoretical basis for decision-making on renewable energy investment by electric power companies as well as for government policy formulation.Design/methodology/approachThis paper constructs a game model of a grid supply chain consisting of a leader generator and a follower seller in the context of the C&T mechanism, considering two scenarios in which the generator and the seller invest in renewable energy. Conclusions are drawn by comparing and analyzing the equilibrium solutions in different scenarios.FindingsThe scenario where electricity sellers invest in renewable energy exhibits a higher investment volume compared to the scenario involving power generators. In scenarios where power producers invest in renewable energy, electricity sellers achieve lower profits than power generators, while scenarios with electricity seller' investments yield higher profits for them. Increasing the cost coefficient of renewable energy investment reduces investment volume, electricity prices and electricity demand, leading to decreased profits for electricity seller but increased profits for power generator. A rise in the preference coefficient for renewable energy results in increased profits for electricity seller but decreased profits for power generator.Originality/valueAddressing a literature gap in the context of low carbon, this study examines the investment scenario of electricity sellers in low carbon technologies, complementing existing research focused on power generators and consumers. The findings enrich knowledge in low carbon investment. By analyzing the investment decisions of both power producers and electricity sellers, this study explores the practical implications of renewable energy investments on the decision-making and operational dynamics of power supply chain enterprises. It sheds light on their profitability and investment strategies.