Demographic and attitudinal differences between active and inactive credit cardholders ‐ the case of Hong Kong
-
Published:1997-07
Issue:4
Volume:15
Page:117-125
-
ISSN:0265-2323
-
Container-title:International Journal of Bank Marketing
-
language:en
-
Short-container-title:Intl Jnl of Bank Marketing
Author:
Yee‐kwong Chan Ricky
Subject
Marketing,Marketing
Reference14 articles.
1. Amine, L. (1989, “A study of diffusion, acceptance and marketing of credit cards in the middle east”,Developments in Marketing Science, Vol. 12, pp. 89‐92.
2. Globalization of Credit Card Usage: The Case of a Developing Economy
3. The Youth Market for Financial Services
4. Brobeck, S. (1992, “Consumers’ attitudes toward credit cards”,Credit World, Vol. 80, July/ August, pp. 8‐13.
5. Banking Services for Young Intellectuals
Cited by
28 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献