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Quality customer service demands human contact

Published:1999-04 Issue:2 Volume:17 Page:61-74
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Avkiran Necmi K.

Publisher

Emerald

Subject

Marketing,Marketing

Reference45 articles.

1. Developing an Instrument to Measure Customer Service Quality in Branch Banking

2. An empirical assessment of the SERVQUAL scale

3. Relationship Marketing of Services--Growing Interest, Emerging Perspectives

4. Biere, A. (1997), “Identifying world‐class customer service goals”, Bank Marketing, Vol. 29 No. 11, p. 37.

5. Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

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