Barclays Life customer satisfaction and loyalty tracking survey: a demonstration of customer loyalty research in practice-Reference-Cited by-同舟云学术

Barclays Life customer satisfaction and loyalty tracking survey: a demonstration of customer loyalty research in practice

Published:1998-12 Issue:7 Volume:16 Page:287-292
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Drake Chris,Gwynne Anne,Waite Nigel

Publisher

Emerald

Subject

Marketing,Marketing

Reference11 articles.

1. The Antecedents and Consequences of Customer Satisfaction for Firms

2. Chong, E., Kennedy, R., Riquier, C. and Rungie, C. (1997), “The difference between satisfaction and service quality”, EMAC Conference Proceedings, Vol. 1, pp. 257‐69.

3. An Investigation into the Determinants of Customer Satisfaction

4. The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study

5. Multisource Effects on the Satisfaction Formation Process

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