Adding value to insurance products: the AXA Irish experience-Reference-Cited by-同舟云学术

Adding value to insurance products: the AXA Irish experience

Published:2013-07-19 Issue:4 Volume:22 Page:293-299
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Brophy Richard

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference31 articles.

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2. A practical approach to blend insurance in the banking network

3. Corporate Bancassurance Structures: The Case of Greece

4. Atkinson, R.D. (2001), “Middlemen fight consumer choice”, Consumers' Research Magazine , Vol. 84 No. 4, pp. 10-15.

5. Virtual communities and financial services ‐ on‐line business potentials and strategic choice

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