Stakeholders’ involvements in the implementation of proactive environmental practices

Abstract

Purpose – The purpose of this paper is to investigate key causal linkages of proactive environmental practices of small and medium enterprises (SMEs). Specifically, this paper studies the ways that the interactions between different stakeholders such as suppliers and customers could intensify the widespread diffusion and implementation of green technologies. Understanding these linkages provide an opportunity to develop a framework that integrates stakeholders’ involvement, environmental practices and environmental/operational performances. Design/methodology/approach – This paper adopts the quantitative methodology. It uses the survey data collected from 232 Malaysian SMEs. The structural equation modelling (SEM) via AMOS 19 was employed to test the hypotheses. Findings – The empirical results suggest that decisions on environmental practices are influenced significantly by interactions between stakeholders but notably in different ways. While customers and employees involvements are targeted at process based changes, senior managers are interested in internal management improvements. Suppliers’ interactions, on the other hand, influence SMEs to improve on operations for product and process based changes at the same time. Interestingly, we did not observe any significant achievement on government partnership programmes aimed at improving SMEs’ environmental practices. Originality/value – The finding in this paper adds to the literature on corporate environmental practices (CEPs), by applying two stages SEM analysis to a survey data for a single industry (electronic and electric industry). The gap of the mainstream CEP literature is bridged by focusing on different types of CEP, namely, internal management systems, process-based changes and product-based changes.