The moderating effect of adaptability on the relationship between cognitive social capital and innovation capacity

Abstract

Purpose The purpose of this study is to analyze the moderating effect of adaptability on the relationship between cognitive social capital and innovation capacity in companies in the tourism sector. The study aims to contribute to a better understanding of the direct and indirect linkage generated between these variables. Design/methodology/approach The research was designed under the quantitative approach, and an empirical study was carried out by applying a questionnaire to 300 companies located in Arequipa, Perú. Data processing was conducted using partial least squares structural equation modeling using Smart PLS software. Findings The results demonstrate the existence of a positive and significant direct relationship between cognitive social capital and innovation capacity. Furthermore, it was found that adaptability moderates this relationship, improving the results. The study shows that shared goals and culture facilitate the transfer of knowledge, which allows the exploration of new opportunities, and that the accommodation of business resources enables companies to respond quickly to new market requirements, promoting the capacity for innovation. Practical implications Organizations operate in an environment of intense competition. Therefore, developing the capacity for innovation is essential to stay competitive. Managers must strengthen cognitive relationships by sharing objectives and culture with their contacts, in addition to developing the ability to respond to market changes. This will stimulate the creation of new products and services. Originality/value This document adds value to the literature on social capital and innovation, demonstrating the importance of adaptability and its moderating effect on the relationship between cognitive social capital and innovation capacity. This has not been explored before. The research shows how these three variables act synergistically in a model, improving results, which is essential to achieve the competitiveness of companies in the tourism sector of an emerging country.