Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference27 articles.
1. Bayraktaroglu, G. and Ozgen, O. (2007), “Integrating the Kano model, AHP and planning matrix”, Library Management, Vol. 29 No. 4, pp. 327‐351.
2. What’s in a name? An intracultural investigation of Hispanic and Anglo consumer preferences and the importance of brand name
3. Perception of US branded apparel in Shanghai
4. Global Products, Global Markets: Jeans in Korea and the United States
5. Relative importance of country of origin as an attribute in apparel choices
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee;International Journal of Asian Business and Information Management;2024-01-10
2. A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach;Sustainability;2023-08-10
3. Investigating the role of regulatory focus in apparel attribute prioritization;Journal of Fashion Marketing and Management: An International Journal;2021-08-10
4. Understanding the evaluation of mHealth app features based on a cross-country Kano analysis;Electronic Markets;2021-03-24
5. Using online reviews to explore consumer purchasing behaviour in different cultural settings;Kybernetes;2019-06-03
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3