Consumer animosity in tourism research: a horizon 2050 paper

Abstract

Purpose A growing body of research suggests the detrimental impact animosity will likely have on destination image and intentions to visit. The purpose of this study is to conduct a state-of-the-art literature review to account for observed mixed findings by putting forth research propositions to be tested in future studies. This paper also aims to develop a future research agenda based on gaps identified in the literature. Design/methodology/approach A systematic quantitative method is adopted to review the consumer animosity literature published in tourism journals. Findings This paper identifies several gaps in the literature and suggests several avenues for future research. Originality/value To the best of the author’s knowledge, this paper is the first to conduct a state-of-the-art review of the literature dating back to the seminal consumer animosity research conducted in a tourist setting in 2014.