The uses and potential of biometrics in health care

Author:

Chandra Ashish,Durand Roger,Weaver Samantha

Abstract

PurposeThe purpose of this paper is to provide an understanding of the utilization, attitudes, and concerns of health care consumers and providers about biometrics.Design/methodology/approachData were analyzed from a survey of 324 adult subjects, including 167 “health care consumers” and 157 “healthcare providers.”FindingsHealth care providers were found more accepting of biometric technologies than consumers, a finding that seems to follow from more familiarity and experience with those technologies. Feelings about the potential uses and limitations of biometrics were found to be more differentiated among providers than consumers. Yet, concerns about privacy and the need for information limits were identifiable as important feelings among providers and consumers alike. Finally, demographic characteristics only weakly to modestly distinguished concerns about privacy and confidentiality among health care consumers and providers.Research limitations/implicationsThe findings reported here suggest the need for additional research into the types of biometrics adopted in diverse health care settings and into the nature of innovators or early adopters.Practical implicationsIf biometrics is to gain acceptance, there seems to be a need for different promotion strategies for providers and consumers. Also, concerns for personal privacy will need to be considered.Originality/valueThis paper fills an important gap in understanding the uses, feelings, and concerns about biometrics among health care consumers and providers.

Publisher

Emerald

Subject

Marketing,Health Policy

Reference13 articles.

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3. Cohen, Z. (2004), “Are you who you say you are?”, June, available at: www.biometritech.com.

4. Dixon, P. (2006), “Medical identity theft: the information crime that can kill you”, World Privacy Forum, Spring, available at: www.worldprivacyforum.org/pdf/wpf_medicalidtheft2006.pdf.

5. Hess, R. (2005), “Biometrics: it's not in the cards”, For the Record, Vol. 17 No. 11, p. 30.

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