Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach
Author:
Publisher
Emerald
Subject
Organizational Behavior and Human Resource Management,Industrial relations
Reference13 articles.
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2. Challenges of digital advertising from the study of the influencers’ phenomenon in social networks;Corporate Communications: An International Journal,2023
3. Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure;Corporate Communications: An International Journal,2023
4. Social media fostering happiness management: three luxury brands case study on Instagram;Corporate Governance,2022
5. Promoting social media engagement via branded content communication: a fashion brands study on Instagram;Media and Communication,2022
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic;Journal of Business & Industrial Marketing;2023-09-20
2. Identidad visual corporativa de las entidades financieras en España: análisis de contenido iconográfico-simbólico en web;Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales;2023-07-01
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