Modelling repurchase intention among smartphones users in Nigeria

Abstract

PurposeThis study aims to model repurchase intention among smartphones users by using structural equation modelling. The model was used to determine the impact of service quality measured by convenience, functionality and perceived usefulness on users’ satisfaction and repurchase intention. The study also examined the mediating role of users’ satisfaction on repurchase intention.Design/methodology/approachA survey research design was adopted to gather data used for this study through questionnaire administration. In total, 500 copies of the questionnaire were administered to smartphones users in Nigeria, and 486 copies of the questionnaire were found usable for data analyses. The data obtained were analysed using different statistical tools such as mean, standard deviation, correlation, confirmatory factor analysis and structural equation modelling through the use of Analysis of Moment Structures software.FindingsThe study revealed that users’ satisfaction is significantly influenced by convenience, functionality and perceived usefulness. Similarly, repurchase intention is significantly impacted by perceived usefulness. The results further showed that there is a positive and statistically significant relationship between users’ satisfaction and repurchase intention. However, convenience and functionality were found to have positive but statistically insignificant relationship with repurchase intention.Originality/valueThis study contributes to the emerging discourse on the perception of smartphone users with respect to convenience, functionality, perceived usefulness, satisfaction and repurchase intention in the Nigerian context. It presents a latest attempt and useful insights on the service quality–users’ satisfaction–repurchase intention nexus among smartphone users in Nigeria.