Author:
Asimakou Theodora,Oswick Cliff
Abstract
PurposeThe purpose of this paper is to consider the impact of the introduction of a commerical discourse within a scientific context (i.e. a research and development (R&D) setting). It explores the reconstitution of professional identities, becoming customer focused and changing time orientations.Design/methodology/approachDrawing upon the concept of recontextualization as a discursive framework for analysis, extensive fieldwork was undertaken in a multinational oil company involving informal conversations, formal interviews with R&D staff (n = 41), secondary data analysis and non‐participant observation.FindingsThe major finding is that the commercialization of R&D operations was resented, but not resisted, by established R&D scientists. The reasons for the absence of resistance are discussed.Originality/valueThis work contributes to the understanding of the recontextualization of discourse in professional settings. It also offers insights into the colonizing and commodifying effects of the commercialization discourse.
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Reference43 articles.
1. Abbott, A. (1988), The System of Professions, University of Chicago Press, London.
2. Abel, R. (2004), English Lawyers Between Market and the State, Oxford University Press, Oxford.
3. Adler, P. (2001), “Market, hierarchy and trust: the knowledge economy and the future of capitalism”, Organization Science, Vol. 12 No. 2, pp. 215‐32.
4. Anderson‐Gough, F., Grey, C. and Robson, K. (2000), “In the name of the client: the service ethic in two professional services firms”, Human Relations, Vol. 53 No. 9, pp. 1151‐74.
5. Bernstein, B. (1990), The Structuring of Pedagogic Discourse, Routledge, London.
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献