Quality‐based excellence and product‐country image: case studies on Italy and China in the beverage sector-Reference-Cited by-同舟云学术

Quality‐based excellence and product‐country image: case studies on Italy and China in the beverage sector

Published:2013-05-23 Issue:2 Volume:17 Page:35-47
ISSN:1368-3047
Container-title:Measuring Business Excellence
language:en
Short-container-title:Measuring Business Excellence

Author:

Rubini Lauretta,Motta Luca,Di Tommaso Marco R.

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,General Business, Management and Accounting

Reference27 articles.

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4. Bisson, L.F., Waterhouse, A.L., Ebeler, S.E., Walker, M.A. and Lapsley, J.T. (2002), “The present and future of the international wine industry”,Nature, Vol. 418, August.

5. Place‐based marketing and regional branding strategy perspectives in the California wine industry

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