Author:
Pessoa Rosângela Andrade,Oliveira Oderlene,Souza Lucas Lopes Ferreira
Abstract
Purpose
This paper aims to identify how destination fascination is perceived by all participants involved in the tourism sector.
Design/methodology/approach
An exploratory and qualitative study was undertaken based on a literature review and three focus groups with travelers and tourism and marketing professionals.
Findings
The findings revealed that different perceptions precede a destination fascination among the three groups and that the construction of fascination is related to other variables. Through consulting the three groups, 12 variables were identified, and a framework was proposed addressing the background of destination fascination and how it relates to memorable experiences and the intention to (re)visit. Another important finding is the need for tourism professionals to collaborate with marketing professionals to meet tourists’ expectations. In addition, it was found that fascination can occur before visiting a place.
Originality/value
This paper advances the literature on four points: it presents evidence that fascination can occur even before visiting a destination; it verifies which variables are related to the multidimensional construct of destination fascination and how this relationship is observed by the three distinct groups; it identifies how the construction of destination fascination occurs; and it explains how tourism and marketing professionals can help fulfill travelers’ wishes.
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